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Rubertelli 1963 - Pure Air Stories

Updated: Mar 16, 2022

A Pure Air Zone can help a number of businesses both large and small. Whether they are customer or corporate facing, it makes no difference. Air quality affects us all. One customer facing business that is benefiting from a Pure Air Zone is Rubertelli 1963 in Milan, Italy, which has installed AIRcel air purifiers and sells customised U-Masks to raise money for charity.

A man stands in front of custom U-Masks and hair products at Rubertelli Hair salon in Milan.

About Rubertelli 1963

As the name suggests, Rubertelli was founded in 1963. Today, Simone Rubertelli has taken over from his father and enjoys the creative process that comes from working with people’s hair and makeup, seeing himself as a student of art across the business's two locations in Milan.

Salons are known for poor air quality

A hairdressing salon might not be an immediate thought when one considers poor air quality on the high street but the world of beauty is one that is synonymous with poor air; studies have been conducted on nail salons that reveal just how bad the air quality is, with hair and beauty salons also being found to have poor air due to the high number of VOCs from the numerous sprays that are used.

Rubertelli invested in a Pure Air Zone to make a difference

The problems with Covid-19 have brought air quality issues to the forefront of people’s minds and Simone couldn’t remain indifferent to its effects, investing in a Pure Air Zone to ensure the air quality is as good as possible within his salon. As he says:

“It is a pleasure to be able to tell customers that we have purified air. And people like it a lot. We spread awareness among our clients.” When visiting Rubertelli hair salons, clients can gain access to their online dashboard and check air quality data.

A lady has her hair done at a Pure Air Zone - Rubertelli hair salon

Raising money and awareness with U-Mask