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Welcome to a
Pure Air Future

What if you could enjoy clean air and
make an impact on the environment, today?

Keep employees and customers safe, improve your brand reputation and meet your ESG goals.

 What if a better world was really possible?
Breathe the Future

Much more
than an air purifier

Pure Air Zone is a global project providing people and companies with the right tools to make clean air a human right for all.


Pure Air Zone is a ‘smart air’ service, creating clean air as if you were in a pure air bubble, while decontaminating the planet and giving you credits and brand reputation for doing so.

Pure Air Zone is a bespoke solution for companies that want to shape the future of our planet, now.

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Pure Air Zone
How does it work? 


The future is already here

Explore a 3D world where Pure Air Leaders are pioneers of a community of game changers

that will make pure air a new competitive standard and a human right for all, like drinkable water. 

 The leaders
have already joined

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the power of nature

U-Earth has harnessed a unique biophysical principle, molecular charge attraction to be able to attract even the smallest harmful particles. These are then digested and transformed into water via natural bio-oxidation.
IoT, cloud computing, data analytics do the rest. 

How we compare

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An award winning

Rushlight Award Winner
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Become a Pure Air Leader

Join the community of innovators, gain competitiveness

  • Provide a safe pure air environment to your employees and customers

  • Track air quality in real time and get actionable insights based on the Pure Air Zone Index

  • Leverage your investment to fulfil your ESG, CSR, SDG and marketing goals

  • Become an ambassador for a cleaner world

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Become a Pure Air Advocate

Download the U-App and act now against pollution

  • Check into nearby Pure Air Zones

  • Check the outdoor air quality 

  • Suggest places they think should offer pure air to their visitors 

  • Learn eco habits, wellness tips and good sustainability news 

  • Connect with a community of game changers and invite their network to join the air pollution revolution

  • Take part in guided meditations

  • Enjoy pure air on the go by scanning their face to find the right U-Mask 

  • Earn points and spend them at participating stores or enter competitions

Extensive R&D for years

Born in 2008, U-Earth launched the Pure Air Zone B2B air service after 12 years of research, validation, design, industrialisation, and pre-launch. Extending its technology to consumer brands in 2020, U-Earth developed U-Mask, a worldwide-selling biotech face mask, now delivered in 129 countries.

The bigger project.
Purchase with a purpose.

Besides air quality services, we offer a suite of hyperhealth products, to enhance your livelihood and improve your day-to-day experience. The U-Earth store offers a selection of innovative biotech products, from masks to supplements. 100% of the proceeds are reinvested into the Pure Air Zone project. 


Pure Air 
begins with you!

Want to learn more?

We’re here to tell you more about Pure Air Zone to provide your company with a new source of competitive advantage through clean air.


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