Awards, Media & Press
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World Economic Forum Membership
U-Earth is part of the World Economic Forum New Champions Community.
The World Economic Forum’s New Champions Community brings together next-generation enterprises that understand that, in a rapidly changing world, preparing for the future is crucial to survive and thrive. These companies champion new business models and technologies to build resilience in their businesses, industries, and communities.
Our contribution will be being a champion of the clean air revolution, where pure air is key for people to thrive
and a fundamental source of competitive advantage for businesses of any kind.
Capital - Class Editori
29 March 2023
The Most Courageous Entrepreneurs Award, organised by Capital / Class Editori, is an award that celebrates and recognises the value of the boldest of the bold entrepreneurs.
All entrepreneurs are courageous, but the personalities selected by Class Editori's monthly magazine have testified with their story the deepest sense of undertaking the risk of new, innovative ventures.
Betta Maggio, CEO of U-Earth, was awarded the Most Courageous Entrepreneur 2023 prize because she had the courage, thanks to her Pure Air Zone project, to ideate and propose a new technology at the service of what should be a human right, for everyone: clean air.
Rushlight Clean Environment Award.
28 January, 2021
U-Earth is delighted to announce that it has won the Rushlight Clean Environment Award 2020/21. U-Earth was recognized for its Pure Air Zone technology, in particular the AIRcel air purifying bioreactor and its use of U-Ox to purify air within its environment.
The Rushlight Awards are prestigious and highly regarded, a celebration and promotion of new technology, innovation and best practice across the whole environment spectrum for organizations throughout UK and internationally. Designed to highlight innovation, initiatives and the holistic environmental benefit of technologies that are most likely to or are already creating a real impact in the market, they are a means of disseminating the successes to support further development.'
Seal of Excellence from the EC.
May 9, 2020
U-earth responded to a European Commission Horizon 2020 call for solutions to COVID-19 crisis. We decided to present the U-mask Model Two project, a product designed to build a barrier between people protecting form crossed contamination. The mask was designed to be comfortable, sustainable and innovative, containing an internal antiproliferative BioLayer coated with a natural active principle able to self sanitize itself from airborne pathogens.
The European Commission awarded the project with the Seal of Excellence for first-class innovation ideas worthy of investment.
Pure Air Zone is one of the #1000 solutions.
Switzerland, February 2020
The Solar Impulse Foundation's mission is to boost the adoption of profitable solutions to protect the environment. The challenge is to select 1000 solutions that can protect the environment is a profitable way and present them to decision-makers to fast-track their implementation. Assessed by independent experts, the Solar Impulse Efficient Solution Label serves as a credible marker of quality to decision-makers in business and goventrmnets to pull new technologies and products to the market and speed up their implementation.
Visit the Pure Air Zone Label page HERE.
U-earth wins ENI
Call for innovation 2019.
Milano, Talent Garden June 28, 2019
ENI Gas e Luce has run its first Call For Innovation to integrate Smart & Efficient technologies as a new offer to their customer base. 73 startup and SME have been considered and 10 finalists were selected for the final event.
U-earth was the winner and therefore will start a co-design person whit the ENI team to provide Pure Air in Buildings with the goal of using less energy and better use.
The pitch and award collection was done by Lorenzo Di Cataldo, U-earth marketing manager.
Steel on Stage 2019.
Fieramilano Rho ( Milan ), May 1, 2019
U-Earth Biotech won the contest Steel on stage, launched by Made in Steel, the main southern Europe’s Conference & Exhibition dedicated to the steel industry, and Digital Magics, the main Italian business incubator, with the support of LombardStreet.io Ventures.
The final stage of the contest, with about 30 participants and 9 finalists, took place at Made in Steel, where the selected digital professionals had the possibility to present their innovative products and services to a qualified public, to European and international decision makers in the steel industry, from production to distribution.
The award collected from Luca Molgora, U-earth Industrial channel manager.
Borsa Italiana Award 2019.
Borsa Italiana-London Stock Exchange | Milano, November 29, 2018
U-Earth Biotech won the award "Borsa Italiana", launched by the UK Department of international Trade as part of the UK- Italy Business boost campaign.
The award was handed to Betta Maggio from the British Ambassador to Italy, Ms Jill Morris at the presence of Mr Tim Flear Consul General and Director DIT Italy and Mr. Tom sleigh Vice Chairman of Policy and Resources Committee, City of London Corporation.
The contest was between Italian an UK companies, presenting their project at the event named "" UK- Italy Fintech Stories ".
U-earth wins the
Female Founders Challenge
at Unbound London 2018.
Unbound 2018 Tech festival | London, July 2018
Unbound London is the UK's largest and most exciting innovation festival. A great event which connects brands and corporates with disruptive technology. It is one of Europe's biggest tech conferences bringing together the hottest tech brands with oner 5000 delegates eager to experience how innovation is changing the world.
U-earth was selected for the Female Challenge Founders between other 7 finalist shortlisted startups and was awarded as the best project for the Unbound 2018 edition.
U-earth wins the
Premio Gammadonna 2017
for female entrepreneurship.
Gammaforum 2017 Sole24ore | Milan, november 2017
Gammaforum is the most important national event focused on female entrepreneurship and its issues, proposing and promoting growth strategies for the role of women in the business world presenting innovative entrepreneurial initiatives.
The Gammadonna Award was born in 2004 and it has established itself as a formidable talent scout female run business in every sector of the Italian entrepreneurial scene selected among hundreds of carefully chosen candidates.
U-earth was honoured to win the 2018 edition.
U-earth wins the
SMAU 2016 Innovation Award.
SMAU 2016 Innovation festival | Milano, October 2016
SMAU is the main business matching platform in Italy covering growth and updates on innovation, digital, leading-edge technology and internationalisation chosen each year by over 50,000 managers, public administrations and entrepreneurs commencing companies with the entire innovation ecosystem made of startup, incubators , digital players and accelerators.
U-earth was privileged to win the SMAU2016 Innovation Prize for the Pure Air Zone project with a focus on U-monitor, one of the first portable real time Air Quality monitoring systems connect to the Cloud..
U-earth invited by the Prime Minister Conte at the Stati Generali.
Villa Pamphilj | Rome, June 21, 2020
U-earth was honored to be invited at a closed-door meeting with the Italian prime minister Giuseppe Conte and the Ministers of Health, Education, Economic Development, Economy during the Stati Generali (Estates General )at the beautiful Villa Pamphilj. Together with another ten of the most brilliant minds and industry leaders, U-earth was able to make the government aware of the importance of air quality both to face the post-pandemic restart and to tackle air pollution in the future. "Clean Air should be available to all just like drinkable tap water already is," said our CEO Betta Maggio, asking for higher quality standards and regulations to protect people during the transition to a cleaner world, since air pollution is costing 1 trillion globally in direct and indirect damages while making us more vulnerable to infections such as #covid19.
The inputs given by all the guests to the government were well noted and we hope they will be taken into consideration.
Overall it has been a mindblowing amazing experience.
READ MORE on the Italian government website.
Betta Maggio presents the
Pure Air Zone project in her
TEDx Milano talk.
TEDx Salon | Milano, November 2019
TED stands for Technology Entertainment and Design and is a non-profit organisation devoted to spreading ideas in the form of short talks. It covers topics from science to business global challenges and issues in more than 100 languages.
Betta's talk is centred on the importance of the quality of what we are breathing and while she explains her hard path as a deep tech female founder she challenges the audience to embrace a life with a purpose actively participating in co-creating a new possible world.
U-earth presented to the
House of Representatives
Camera Dei Deputati | Rome, November 2019
U-earth has been invited at the event Wwworkers Camp 2019 Ecowarriors, an event in collaboration with the Italian inter parliamentary group for innovation, Google and Ebay to present innovative projects.
Opening party for the first
Amadahy Urban #Apollo.
NH Hotel | Milano, July 2019 - January 2020
U-earth is proud to install the new Amadahy Urban in Milano, called #Apollo as part of a new concept, the Urban Brain SPA hosts bt NH Hotel
The system is completed by a set of Outdoor Air Quality devices to kick off a new project proposal for Urban Air purification.
The installation is open to everyone, surrounded by lounge chairs to chill out and breathe pure mountain air. Connecting to www.pureaiezone.app the visitors can go the the " breathe" page and listen trough there headphones to a Bineural meditation track to complete the mindfulness experience.
U-earth takes part to
Smart Cities NY 2019.
Pier 36 | New York, May 2019
SCNY is North America's leading global conference for decision makers and innovators, including City Leaders , CEOs and startups who are improving life in the cities of tomorrow making them more sustainable and liveable.
More that 30 between Presidents, Ministers and Mayor attended the conference with more that 300 speakers and 500 cities represented.
U-earth was invited from the New York Smart Cities event organiser to display the Pure Air Zone project and related AIRcel/Amadahy air purifiers for indoor and outdoor use.
Seeds & Chips 2019
hosts a Pure Air Zone.
RHO Fiera | Milano, May 2019
Seeds and Chips is the leading food innovation summit in the world, hosting speakers like president Barak Obama, John Kerry and Kerry Kennedy to bring together innovators from allover the world to build a better food system, support the food innvovation community and create public awareness to support for the United Nations Sustainable Development Goals ( SDGs).
Since Pure Air is food for the brain, U-earth was invited to create a Pure Air Zone area in the summit in the "NextGen Home" section.
U-earth launches the
Forest Room concept for
the Milano Design Week.
RHO Salone del Mobile 2019 | Milano, April 2019
U-earth launched the new "Forest Room" concept for Luxury Living Group in their FENDI casa stand during the Salone del Mobile 2019.
A whole room was set up with several luxurious Fendi lounge seats and a huge screen showed an immersive forest video. Special Soraa Healthy lamps were installed in a dynamic computer controlled system to create the sensation of the sun passing trough the forest leafs. People were invited to wear headphones where natural forest sounds could be heard in conjunction with Theta Binaural brain waves and an invite to breathe deeply to induce deep relaxation and a deep, regenerative meditation state. The relaxation benefits of a full day spa in 10 minutes.
GreenEarth, a new model
designed for the
RHO Salone del Mobile 2019 | Milano, April 2019
U-earth presented GreenEarth its new model of Corporate Air Purifier designed by Japanese designers Setsu & Shinobu Ito and the furniture manufacturer StayGreen.
GreenEarth is a special version of the Amadahy model with a cover made in special Coated honeycomb cardboard, a material use by Staygreen throughout its whole furniture collection.
GreenEarth made the Maserati Corporate Lounge a Pure Air Zone in the Brera Design district during the Salone del Mobile 2019.
Betta Maggio selected as testimonial from Facebook.
#SheMeansBusiness is Facebook project to promote female entrepreneurship, a space for women to share advice, make valuable connections and more forward, together.
Betta has been selected as an inspiring role model testimonial for Italy with the Pure Air Zone project.
Watch the #SheMeansBusiness video with Betta here.
Media Mentions and Press Releases
U-Earth interview CNBC
U-Earth at StartupItalia Open Summit 2017
Col "fungo hi-tech" ai giardinetti si respira l'aria del Cervino.
Una zona all’aperto “decontaminata”, liberata da smog e polveri sottili. Un’area esterna dove l’aria è finalmente respirabile, anzi dove addirittura risulta pura come quella che si respira sulla vetta del Cervino. Succede a Torino, nel giardino comunale di corso Svizzera......
Sei donne scommettono: «le start up sono meglio se sono al femminile»
In Italia le aziende innovative create "a prevalenza femminile" sono solo 1.054, il 13% del totale, le start up a prevalenza femminile. Ma qualcosa si muove e i risultati arrivano. Abbiamo selezionato sei imprenditrici tra le più innovative e di successo. E queste sono le loro storie....
Batteri naturali che mangiano l’inquinamento
Un sistema che cattura e digerisce, attraverso batteri naturali, qualsiasi tipo di inquinamento dell’aria, liberando ossigeno. È il sistema “ereditato” da Betta Maggio che ha dato vita a un progetto imprenditoriale al femminile. Premiato a Milano nell’ambito di GammaDonna