Estithmar Holding introduces an innovative project for cleaner air quality

A Pure Air Zone has been introduced to Lusail Winter Wonderland and has been implemented by U-Earth Biotech.


Estithmar Holding and U-Earth Biotech have entered into a health and sustainability-oriented partnership at Lusail Winter Wonderland for the overall benefit of the park's staff and visitors. The project consists in the creation of a Pure Air Zone in the offices of Lusail Winter Wonderland, monitoring, capturing and neutralising pollutants in the air.


The air quality will be monitored using IoT device and the spaces will be treated by a disruptive biological air purification filter, capable of substantially improving the quality of air. The biotech air purifier creates an electrostatic field that attracts particles and bacterial activity to neutralise pollutants, once captured.


To further enhance the air quality, a number of U-Lamps have been installed across the park. The U-Lamp is a next generation, safe on the skin, germicidal light that safely sanitises air and other surroundings even when people are present, making common spaces safer to use. In addition, the park’s official merchandise store will stock an exclusive Lusail Winter Wonderland branded U-Mask, the first biotech mask, sold in 129 countries and to over 1 million people.



Pure Air Zone is a new standard in air quality, protecting staff from pollution while contributing to air decontamination. A bespoke, nature-based service, Pure Air Zone is an integrated suite of products, protocols, and technologies designed to purify the air of pollutants (including viruses and bacteria) in a given environment and track air quality in real time.


U-Mask, available for sales in the merchandising kiosks at the park from the end of November, is an environmentally friendly, reusable and anti-proliferative biotechnology mask. U-Mask Model 3 is an FFP2-certified reusable mask that offers specific protection against fine particles and the smallest dust, without compromising on comfort, design or sustainability.


Lusail Winter Wonderland, by Estithmar Ventures, a subsidiary of Estithmar Holding, is a world-class one-of-its-kind entertainment and lifestyle destination in Qatar, and the first official Winter Wonderland outside London from IMG, the producers of Hyde Park Winter Wonderland.


Located in the heart of Qatar’s entertainment hub – Al Maha Island, the theme park is now open to the public for a jam-packed with festive fun, over 50 rides and attractions, delicious food and drinks and live entertainment ahead of the FIFA World Cup Qatar 2022.

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