U-Store is Open in London

The very first dedicated face mask shop in the world, U-Store is finally open in London! If you want to know more about where the shop is and what it sells, read on below.

What is it?

U-Store is the brand new flagship store for all U-Earth products, the very first dedicated face mask shop in the world. Featuring U-Masks in every colour and an AIRcel air purifying bioreactor, guests will be able to enjoy the delights of a Pure Air Zone as they admire the various U-Mask options as well as the large video installation on one of its walls.

U-Mask is perhaps best known in Italy but the UK is a growing market for the brand and we have chosen London to be the location of our brand new flagship store. Located at 172 Fulham Road in Kensington, we are looking forward to meeting the locals and seeing what they think of U-Store!

Why a U-Mask store? Why now?

At U-Store, all staff, suppliers and customers are protected by the U-Earth biotech protocol: air purifiers, a real-time air quality monitoring system and daily tests on the purifiers' water, alerting staff if the SARS-CoV-2 virus has recently been captured by a machine.

U-Store offers a brand new way to shop with hand sanitiser available to use as soon as you set foot inside the store and a complete hands-free shopping experience for customers. Simply admire the products on display, walk up to the counter and request the U-Mask that you would like to purchase. With contactless payments and electronic receipts, there is no reason for you to have to touch anything at all - the perfect solution in these difficult times and enhanced restrictions.

What’s on the shelf?

Guests are able to purchase the 11 U-Mask colours available on our website, including the (Product)RED U-Mask, with 19% of the purchase price going to charity. And that’s not all, the U-Store will also feature a limited edition U-Mask unique to London customers. With a design inspired by the UK’s famous phone boxes and double-decker buses, the London-edition U-Mask will also feature #LDN branding on the left side.

One of U-Earth’s AIRcel air purifying bioreactors will also be on display for guests to admire. Although only sold to the B2B market, visiting the store is a great opportunity to get acquainted with these amazing machines that have already been used in Italian hospitals to help in the fight against COVID-19. Not only will customers be able to look at an AIRcel, but they will also be able to experience breathing pure air as they shop.

Where is U-Store?

Ideally located in the heart of Kensington, U-Store is only a few minutes away from the Royal Brompton and Chelsea and Westminster hospitals, within a twenty minute walk from West Brompton, Earl’s Court and Fulham Broadway stations, and within a fifteen minute walk from Gloucester Road and South Kensington stations. So no matter which tube line you are on, there will always be a convenient way to reach us.

U-Store is open every day from 8am to 7pm, and we cannot wait to see you.

To see where U-Store is located, please click here.


Recent Posts

See All

To create a world free from air pollution through innovative, unique and pioneering technologies, and to embolden passionate communities so that every human being can have access to pure, breathable air and excellent health.


38 Craven Street



United Kingdom

Via Bandello 16

20123 Milano






SolarImpulse Efficient Solution Logo
  • U-Earth LinkedIn
  • U-Earth Instagram
  • U-Earth Facebook

Copyright © 2021 U-Earth Biotech LTD