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The gym of the future? Pure Air Gym

Updated: May 10

How can gyms and wellness centres find a new competitive edge? How can the gym of the future be successful? Thanks to clean air. We will explain how, in 7 points.

Gyms and wellness centres: today's competitive challenges

Gyms and wellness centres are local businesses: therefore, they face many competitive pressures, both external and internal.

External factors can include competition in the same area and new consumption habits for sport and wellness services, which are much more discerning than in the past.

Internal factors include efficient operations, health and safety management - which has become much more topical since the pandemic, now that people are more careful - and team management.

In addition to the increasingly topical issue of customer retention.

Differentiation therefore becomes essential to attract new customers and keep existing customers loyal, which is particularly important for a business targeting the local area.

How to achieve this - and still respond to other, specific operational issues - with just one investment? Read the title of the next paragraph ;-)

The gym of the future beats the competition with clean air

OK but... how can gyms, sports centres and wellness centres really stand out from the competition, shining in the cosmos of numerous competitors?

There are at least seven good reasons, or benefits, why healthy air can help lay a solid foundation for the gym of the future.

The value for differentiation

To become the club everyone wants to go to, gyms and wellness centres must offer a unique experience for their customers. Choosing to become a U-Earth Pure Air Zone can be a strong differentiation from the competition. Indeed, clean air is an increasingly rare and precious resource and offering clean and safe air to one's community (staff and subscribers) can become a strong point for a sports centre.

The value for retention

Retention, i.e. the ability to keep one's customers loyal, is crucial to the long-term success of a sports centre. Providing a healthy and safe environment for its users can help create a comfortable and welcoming environment, which in turn can increase employee engagement and customer satisfaction. A healthy and safe environment can therefore become a determining factor in customers' decision to renew their membership.

The value for the customer experience

Offering clean and safe air can be considered a 'plus' for customers seeking a complete wellness experience. In addition, U-Earth's Pure Air Zone can become a reference point for people seeking a safe and healthy environment, as a kind of "pharmacy" for breathing. Clean air can thus become a distinctive element of the customer experience within a sports centre.