Sustainability made easy: Pure Air Zone.

Updated: Jun 30


We have all been there millions of times: every time the topic of sustainability is brought up, there’s always someone ready to debate that everyone likes sustainability but it’s HARD. Unless you know how to do it. That’s why Pure Air Zone has been designed to let you easily make an impact on the environment.




Going further into the debate, when trying to understand what “hard” actually means, companies usually come up with two different problems:


1) It’s hard because sustainability is in opposition to business goals. Therefore you’re faced with a choice: making money or saving the planet.


2) Companies don’t have the resources to manage sustainability projects, so it’s hard to meet sustainability goals that have been set.



There will be no business without sustainability.


The first statement can be debated, since many studies show that people are becoming more and more concerned about the environment, sustainability and human rights. Consumers will increasingly buy values, not products. The final demand, then, will be a major driver for change that companies should prepare for.


From the perspective of companies, the third way between making a profit and safeguarding the earth and the future of humanity - making sustainability profitable - is something possible. Some have embraced sustainability as the core of their proposition (see Patagonia, for example); others are following and delivering rich SDG projects.


Of course efforts should also be made by institutional bodies as well as many non-profit organisations that can foster a cultural revolution for the good of the planet.


But it’s only with the collaboration of everyone that the flame can really become fire.

As difficult as it may seem, therefore, environmental and economic sustainability can coexist, as we’ll discuss later, in the blog



Sustainability IS easy, you just have to find the right tools.


The second statement – sustainability is difficult because of the lack of resources, knowledge, tools, skills, technologies – should be debated.


Honestly, there’s a huge risk of getting lost between all the different acronyms such as ESG, SDG, CSR and sustainability standards (GRI, SABS, ISO, etc): companies are often forced to hire consultants so as to not get lost in this jungle.


Furthermore, sustainability plans and targets often have multi-year horizons, and are perceived to be far away and with no tangible effects in the present.


Finally, many technologies are really difficult to implement and require structural and infrastructural interventions.


This is why when we built the concept of Pure Air Zone, we tried to make it as easy as possible to understand, to implement and to promote.





10 reasons why Pure Air Zone makes sustainability easy



  1. Plug and play. Pure Air Zone really takes just a plug socket to work and a weekly water refill. No masonry work is required. What's more, purifiers can be transported from one room to another, should the room fill rates change.

  2. No filter cleaning or replacement. There’s no need to clean filters, resulting in a very easy maintenance that you can do yourself, just add water once a week as well as U-Ox – a carefully selected population of safe bacteria from natural sources– once a month. (Certified non-pathogenic and non-genetically modified.)

  3. Totally natural. The contaminants are digested and transformed into water, carbon dioxide and if present, base elements: no waste is dispersed into the environment.

  4. 360° air quality approach. The technology is active on gases, mould spores, superfine particulate matter and volatile organic compounds (VOCs), viruses and bacteria.

  5. Immediate feedback. The light on a third-party sensor provides you with immediate and intuitive feedback: green means good quality, red means bad quality. It’s a no brainer. Harder data is also provided through an IoT dashboard.

  6. Immediate impact. The machines “digest” pollutants from day 1. This means that you don’t have to wait until 2030 to see and deliver results.

  7. Compatible with other systems. If you have ventilation systems in place, Pure Air Zone makes them more efficient.

  8. Your Pure Air Zone (PAZ) Index. This is an index that grows with time and certifies your contribution in decontaminating the air, giving you the possibility to claim your sustainability efforts, considering that the air that you “treat” as a pure air zone is cleaned to the benefit of the entire planet.

  9. World wide visibility on U-App. You have your own page on the app. A world wide community of people will be able to identify you as a pure air location. This means branding, store traffic and engagement opportunities.

  10. A full marketing kit. You can leverage a toolbox to promote your brand as sustainable across different channels, including ours.


Contact us, if you wish to learn more about how to act now, and easily, on sustainability.


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