Corporate Social Responsibility, Sustainability and Air Quality in 2022

January is the time of year when many companies look to enhance their corporate social responsibility. If you are embarking on a sustainability strategy in 2022, particularly in regards to air quality, we’ve put together this guide to help you find out where to focus your efforts.

Why 2022 is the right time to focus on a sustainability strategy

It has never been more important to focus on how to improve sustainability as a company. Consumers are more knowledgeable than ever about the responsibility of companies to improve their self-regulation to contribute to societal goals, and it’s easy to see why.

2021 ended with COP 26 in Glasgow, which reinforced the importance of taking sustainable actions sooner rather than later in order to save our planet. (We highly recommend taking a look at the 7 best speeches of COP 26 when you have a moment!) Climate change is not going away while Covid-19 has forced us to rethink how we live our lives on a daily basis.

From air quality purification and management to an eco-friendly approach to business, 2022 is the year to truly act on promises and contribute to creating a better future for all. If not now, when?

Proof that sustainability and corp social responsibility is on the rise

Conversations about sustainability are maturing with more people searching to improve their businesses than ever before. In the last 3 months, Google reports that there has been a 900% increase in searches for ‘corp social responsibility’ and ‘sustainable companies’. If you are looking to learn more about these subjects and how improving air quality can play a role in enhancing environmental, social and corporate governance at your business, then this article is for you!

Alongside this, air quality has never been more talked about. In the UK, wearing masks is currently mandatory for secondary school students while ventilation and improving air quality within classrooms is a high level priority with the Department for Education expected to publish guidelines on air purification soon.

Why having a sustainability strategy is important at all levels

In order for a sustainability strategy to work, everyone needs to be on board. It is a challenge for everybody to contribute towards, with each stakeholder becoming more keenly aware of not taking action.

Which trends are happening amongst the end users - consumers and customers?

The end user - most often consumers and customers - are actively making choices based on corporate social responsibility and how well businesses are looking after the environment. Boohoo saw its stock market price fall by 68% in 2021 as consumers started to think more about fast fashion and how they can contribute to a healthier planet. Almost 1 in 3 people have claimed to stop buying from certain brands due to ethical or sustainability concerns while 61% have limited their use of single-use plastic.

With the rise of social media, it is easier than ever to find out what people think of your company and business, especially in the teen demographic via sites such as Instagram and TikTok. Paying attention to consumer trends and making meaningful change is one way that companies can enhance their approach in 2022.

Which trends are happening at the business level?

Large companies are paving the way when it comes to putting forward ideas about a sustainability strategy in 2022. This makes sense because large companies are more likely to be listed on the stock exchange, so are held accountable by their investors, while they are also more likely to have the manpower to think more about sustainability over the long ter