top of page

Experience Pure Air Zone (and an exclusive reveal!) at Reset Connect 2022

Updated: Jun 23, 2022

U-Earth is attending reset connect 2022 in London

We’re really excited to announce our attendance next week (28th – 29th June) at Reset Connect London 2022, taking place at the ExCeL.

As part of our attendance, we have two really exciting pieces of news to share: the event itself will be a Pure Air Zone, meaning attendees can enjoy completely clean air during their visit. And we will be presenting an exclusive premiere of our new Pure Air Zone services, which will amplify our customers' visibility as sustainable brands even further.

What is Reset Connect?

Taking place during London Climate Action Week, Reset Connect 2022 is the UK's largest sustainability ecosystem and green investment event. It takes place annually to showcase sustainability solutions, allow start-ups to gain visibility among stakeholders in the field and reveal the latest innovations in climate tech.

Reset Connect will bring together over 150 speakers and 100 exhibitors from across government, business, tech and the finance communities to deliberate and decide on fundamental actions that will help us reach net-zero targets.

Reset Connect will be a Pure Air Zone

As part of our partnership with Reset Connect, we’ll be transforming the three conference areas into Pure Air Zones using our suite of products for the duration of the event, so that visitors can experience U-Earth’s mission for themselves first-hand: clean air for all.

A Pure Air Zone offers a ‘bubble’ of clean air, using biotechnology in the form of U-Ox® – U-Earth’s proprietary formulation of bacteria and enzymes taken from the natural world – to capture, digest and neutralise air contaminants of all types and sizes.

The event industry has suffered hugely in the wake of the pandemic, resulting in financial and job losses beyond comparison. While things are looking up, the last few years have demonstrated just how fragile this industry can be.

Pure Air Zone is a new air quality standard that offers the events industry (and many other industries) the possibility to continue as normal, even during a health crisis, by providing decontaminated air to keep attendees and staff safe.

While many may still be unsure about attending such large functions, by making the event a Pure Air Zone, Reset Connect has ensured their visitors can attend free of worry and risk.

We’re revealing something exciting

The second piece of important news is that the event's visitors will have the opportunity to exclusively see and experience the latest add-ons to our Pure Air Zone suite.

What brought us to Reset Connect is the acknowledgement that an ESG strategy is really an opportunity for businesses to adequately implement sustainability actions, if well managed. But, simultaneously, ESG regulations and standards are an absolute jungle where companies, especially SMEs, struggle to orientate themselves.

Our latest Pure Air Zone products aim to simplify the ESG journey and amplify the communication power of sustainability projects using blue sky thinking beyond what you’ve seen before.

  1. U-App – a beta version of a community app that offers a concrete tool for companies, organisations and people to contribute to the global air purification effort, and be rewarded for doing so.

  2. The prototype of the ESGverse – a metaverse space where companies can provide a 3D experience of their sustainability projects.

The Pure Air Zone project is now entering a transformative new era and becoming much more than B2B biotech air purification services. Our latest solutions will propel companies with a vision through a new air quality standard and a world scale sustainability marketing project – and attendees will be the first to hear all about it!

If you’d like to learn more, come and see us at the event and, who knows, you might even walk away with an exclusive gift 😉 Our stand is C220, by the entrance and the advisors hub.

Watch our CEO speak

If you're interested in air quality and the potential it has, why not come and watch our CEO, Betta Maggio, deliver a keynote speech on the subject at the Innovation Hub on the 29th June at 10:35am.

Topic: What if air quality management could create plug and play ESG?

The environmental and business landscapes impose an acceleration on climate action. However, the complexity of ESG standards and frameworks drive many to disillusionment.

There’s a new paradigm in air quality management that is simple to implement and can help both large and small companies act now, make a positive impact and gain competitive advantage.

See you there!

Book your place today

For full details on all the panels, talks and more happening across the weekend at Reset Connect, please visit or, you can book an appointment with U-Earth’s team.

To learn more about future news and events from U-Earth, sign up to our newsletter below or follow us on LinkedIn.



bottom of page