A pharmacist’s work is often a source of worries and anxieties, from contagions to online competition. However, thanks to technology, or rather biotechnology, there are innovative solutions that can help overcome these difficulties and offer an even better service to customers. In this article, we look at a possible solution to the most common concerns of pharmacists and how these can be addressed.
Are you a pharmacist? Let's try to guess your nightmares...
A pharmacist, exhausted after a long day's work in the pharmacy, falls asleep and begins to dream. Suddenly he finds himself in a dark room, surrounded by dark and disturbing figures.
Pharmacist: "Who are you?"
The first figure, under a beam of light: "I am The Stress. That thing you know isn't doing you any good and you're afraid you can't handle it."
The second figure, in the shadows: 'I am The Fear of Contagions. That doubt of not doing enough to protect your patients, yourself and your family".
The third figure, from behind: "I am The Economic Worry, the fear of competition, of not growing the business as you would like."
Just as the pharmacist is about to answer, the dark shadows dissolve and the pharmacist wakes up from his dream. Next to his bed, when he wakes up, he finds a poster: Farmacia AntiSmog.
And how can you blame him, the poor pharmacist. Constantly exposed, in addition to the very poor quality of the outdoor air (remember Milan's negative record in April), to even worse indoor air quality, due to the dozens and dozens of patients who pass through the pharmacy every day, and the disinfectants that release particles into the air.
In recent days, among other things, an article has been circulating showing that the mental health of pharmacists has deteriorated significantly post-pandemic, with an increased risk of so-called "burnout."
On top of everything, we often forget that the pharmacist is an entrepreneur, and as such must balance costs and revenues and differentiate himself from the competition, given the density of pharmacies per neighbourhood.
The solution: become an AntiSmog Pharmacy
With this in mind, we came up with the AntiSmog Pharmacy. It is a new concept combining technology and communication. A special, targeted Pure Air Zone application that combines clean air and hyper-health products.
In an AntiSmog pharmacy, pollution is 'digested' thanks to a bioreactor, combined with an air quality sensor, which keeps the situation under control. A new-generation safe-on-the-skin UVC lamp does the rest, eliminating viruses and bacteria the moment they enter the premises, avoiding the famous cross-contamination. The pharmacy is awarded the status of AntiSmog Pharmacy in a dedicated app, as well as a communication kit to help promote its shop as an anti-smog reference point in the neighbourhood and city and as a pharmacy that has invested in sustainability.
How do patients experience it? Anyone in the city can search and find AntiSmog pharmacies on the map already available on the Pure Air Zone App. Once they enter the pharmacy, they will be able to breathe clean air, wait their turn and shop in peace, possibly purchasing hyper-health products designed to protect themselves from the physical and mental stress associated with pollution. Back home, on the app they will find tips to protect themselves from pollution and other news on a more sustainable lifestyle. The more activities they do, the higher the number of points they earn (n.d.r. What to do with the points? We will reveal this soon!).
Why apply as an Antismog Pharmacy
Becoming an AntiSmog Pharmacy brings numerous benefits, including:
- keeping staff safe and avoiding possible closures in case of illness, thus avoiding fear and patient-pharmacist contagion;
- improving the customer experience and making them feel safe, increasing the time spent in the shop and the average receipt;
- have a real and measurable impact on the planet, promoting itself as an innovative and sustainable pharmacy that cares for the local area, its citizens and the planet.
Time to sleep soundly (but only for 600 pharmacies)
Thanks to technology, pharmacists will be able to address some of their fears, offer their customers a better and safer experience and ensure the well-being of all staff, as well as having a positive impact on the planet. In short, promoting oneself as an innovative pharmacy that cares for the local area and its citizens can be a distinctive element, thus bringing a new competitive edge, in a truly unique way. To finally sleep soundly again.
If you want to know all the details of the anti-smog pharmacy, come and visit us at Cosmofarma Exhibition in Bologna, PAD 26 Stand A5-B6, from Friday 5 to Sunday 7 May. We are waiting for you, with a very special offer, valid only for the period of the fair.