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Add Pure Air

To Your Menu 

U-Earth provides you with a biotech air purification solution that allows you to regain control of your restaurant.

Are you wanting to protect staff and keep your business running smoothly?

Are you struggling to provide customers with a safe dining experience?

Are you wanting to promote your location to customers and ensure peace of mind?

A Pure Air Zone is the solution.

Good for your guests.

Great for your business.

Proven effective in capturing 

and neutralising Covid-19 particles.

What is a Pure Air Restaurant?

A Pure Air Restaurant is an area that uses U-Earth's AIRcel bioreactors, providing a revolutionary approach to air purification. With air quality data able to be uploaded to the cloud every five minutes, your restaurant is sure to be a cut above the rest.

Harnessing the power of the natural world, a Pure Air Restaurant uses electrostatic, water and U-Ox (a specially created combination of bacteria and enzymes) to offer the greenest and most effective solution to ensure excellent Internal Air Quality at all times.

Proven to detect and neutralise airborne particles and contaminants, part of the offering includes a simple test kit that helps you detect the presence of Covid-19 and allows you to take action.

In a Pure Air Restaurant, people can  breathe healthy, clean air in a pleasant setting. 

Why is a Pure Air Restaurant so vital?

  • According to the World Health Organisation, ~90% of people live in an area with unsafe air. 

  • Internal Air Quality can be 2-5x worse than outdoors at any given time.

  • The average person breathes 22,000 times a day. If you're in London, that translates to inhaling roughly 44 million PM 2.5 particles every second.

  • That all adds up and by the age of 60, you'll have around 200 rice-sized pollution particles in your body, with the potential for these to cause cancer and other ailments.

This needs to change.

Did you know?

Restaurants in London account for 13% of all particle pollution in the capital.

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Image by Spencer Davis

Provide pure air rooms as the ultimate amenity. Pamper your guests with a safe environment, free from contaminants that can cause allergies and illness.


Contaminants and carcinogens can be quickly absorbed by the air purifying bioreactors, ensuring that the kitchen stays as safe as possible for all members of staff.

Image by Petr Sevcovic

Waiters and waitresses can benefit by serving to guests within as safe an environment as possible, contaminants and allergens quickly being dealt with via the bioreactors.

Image by Ali Morshedlou

Ensure peace of mind for customers and staff alike, delivering a working environment of which they can be proud. 

Image by eggbank

Whether making a delivery or reviewing the premises, visitors want to feel safe. Provide the ultimate offering for anyone who walks through the door.

Who Does It Benefit?

Benefit #1

Protect staff and keep your business running.

  • Monitor the air quality in real time.

  • Capture traces of inactive SARS-CoV-2 and take immediate action.

  • Also capture mould spores, viruses, VOCs, PM 10, PM 2.5 and more.

  • Help prevent staff contamination.

  • Easy to clean and test.

Benefit #2

Provide customers with a safe dining experience.


  • Provide healthy, clean air.

  • Ensure fewer kitchen carcinogens reach the customers.

  • Peace of mind for all guests.

  • Completely plug-and-play. Move your AIRcel to where it's needed most.

Benefit #3

Promote your location to likeminded individuals.​

  • Use your Pure Air score as part of your    communication to customers.

  • Support your sustainability strategy and advertise your credentials.

  • Uses as little electricity as the average light bulb - 24 watts.

  • Enhance your ESG score.

Why you should choose us.

U-Earth is the Fortune Italia Start Up of the Year 2020 and provides an innovative solution that  has won numerous science awards including the prestigious Rushlight Award 2021. 

Award-Winning Technology

Achieves Where Others Fail

Up to 90% of charged particle contaminants do not respond to traditional ventilation or gravity. They are too small to be affected.

Using molecular charge attraction, U-Earth's Pure Air Zone changes everything and can theoretically attract a charged particle of any type or size. An air purification revelation.

With over a decade of validations and scientific testing, U-Earth provides an innovative pure air offering that is trusted by the top chefs and Michelin star restaurants across Europe and beyond.

A Comprehensive, Trusted Solution


Provide your customers with the confidence they require.

"...With customers more wary of eating in confined spaces, how can a restaurant or cafe get rid of air contaminants and how can they make sure that the air is as clean as possible? It's not much of a night out if a customer can't relax and enjoy their meal."


Read more on our blog.

Did you know?

Pure Air Zones are used in industries with high emissions including Formula 1 and MotoGP. They are also used in healthcare to help prevent cross-contamination in hospitals.

Why Next-Gen Air Purification Requires Bio-Monitoring

"...When we think of traditional air ventilation and air purification, we tend to think of large, sometimes noisy vents through which purposeful action stars can crawl to safety or gain an advantage against the bad guys ruining their day. But air filtration has come a long way in the last twenty years, especially when it comes to bio-monitoring..."

Read more on our blog.

A Pure Air Zone can help you monitor Covid-19 in your environment.


Did you know?

Covid-19 reached the UK but there have been many other pandemics we were lucky to avoid: 

  • Asian Flu - 1957-58

  • Hong Kong Flu - 1968-69

  • Russian Flu - 1977-79

  • H1N1 'Swine' Flu - 2009-10

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A side of pure air can pay for itself in no time.

"...A HEPA filter should be replaced every 2-3 weeks whereas U-Ox only needs replenishing every 30 days. Now that’s what we call efficiency, especially considering it uses the same amount of electricity as the average light bulb!"


Read more on our blog.

Did you know?

71% of PM 2.5 in urban environments

originates from restaurant sources.

The best is yet to come

"...with research even showing that there is improved decision making when we find ourselves in an area with better air quality. Restaurant staff can work to an improved level and they may even take less time off sick as well!"

Read more on our blog.

Waiter with Champagne Pyramid

Because Looks Matter

Every restaurant has a different identity, feel and style.

This is why we decided to provide bespoke covers for your air purifier to perfectly integrate with your existing interior design.

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Amadahy black carbon.jpeg
Amadahy black leather.jpeg
Amadahy blue met.jpeg
Amadahypied poule
Amadahy white leather
Amadahy gary wood
Amadahy white marble
air purification
Pure Air Zone APP

Advertise the Pure Air Qualities of your restaurant.

Becoming a Pure Air Zone gives you the benefit of being featured in the Pure Air Zone app (expected Q2 2021), which locates each and every Pure Air Zone around the world.


Just like seeking out WiFi or a bite to eat, people can finally choose what to breathe as well. Why settle?

Set the sustainability standard for hospitality in your area.

Don't Just Take Our Word For It

Why not take a quick look at some of our awards?

air quality specialist

Become a Pure Air Zone and regain control of your business

We can discuss your requirements and provide you with a bespoke product to suit the needs of your location.

We're here to help.

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